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The Journey

Born and raised in Glen Ellyn, a suburban village of Chicago, I grew up surrounded by nature, with a river that froze over in winter—literally a river I could skate on. The blend of small-town charm and proximity to Chicago’s vibrant culture shaped my early creative outlook.

I headed west after high school, earning a BFA in Graphic Design and Illustration from Colorado State University. My instructors, John Sorbie and Phil Risbeck since became known for establishing the first biennial Colorado International Invitational Poster Exhibition in 1979. (CIIPE) is the oldest and most prestigious poster exhibition and archive in North America. Fueled by a deep passion for lifelong learning, I expanded my studies in Advertising at the Art College of Design in Chicago and Art Center in Pasadena, as well as Photography at College of DuPage.

 

My professional career began at a local ad agency in Aspen, Colorado, where I stepped into my first art director role. Where creativity met world-class weekend skiing, it was a great experience!​​

 

With a drive to advance my career, I moved on to San Francisco, working as an art director in food-service advertising while strengthening my illustration portfolio at the Academy of Art College (now University). After freelancing for several more years in advertising, illustration, and design, I relocated to Los Angeles, securing a full-time role at direct response agency, Smith, Hemmings, Gosden. While there, I strived to raise creative standards in direct marketing, eventually launching my own award-winning creative agency in Pasadena.​

In the early ‘90s, I returned to the Bay Area, joining catalog marketing agency MoreNow, which later split apart. I continued as Associate Creative Director with The Haggin Group. Over time, I transitioned to full-time independent contracting, leading projects in creative direction, graphic design, photo art direction, illustration, and photography. Most recently, I served as Brand & Communication Manager for a major nonprofit, spearheading a complete rebrand across all marketing channels.

In my free time, I started oil painting again and enjoy wildlife, nature and street photography with an interest in photojournalism and writing.

Behind the Scenes

Throughout my career, l've collected numerous snapshots of work in progress. Here are a few of my favorites.

Click on pictures to read the stories behind the photos.

Experience Summary

Over my 20+ year career, I’ve accomplished and seen a lot, but it never would have been without partnering with the brightest, most gifted and talented creative minds and marketers in the business. Working with and learning from legends Freeman Gosden, Jr. and Bob Hemmings changed my world when I stumbled upon Direct Marketing. I learned about catalog creative from two giants in the industry, Jeff Haggin and Bjorn Kartomten, and most recently, worked under a brilliant and visionary CEO who lead a small and relatively unknown county non-profit to be a force to reckon with to help people in need.

Nothing brings me more joy than doing what I love to do, learning about new industries, keeping up with the ever evolving world of technological advances and helping my clients thrive and prosper. I've been blessed indeed!

Consumer and Business to Business

  • Print Advertising

  • Brochures/Reports/Flyers

  • Point-of-Purchase

  • Packaging

  • Logo & Brand Development

  • Signage

  • Newsletters / eNews

  • Email and Online Campaigns

 

Direct Marketing

  • Lead Generation

  • Loyalty Programs

  • Customer Retention & Stimulation

  • Cross & Upsell

  • Co-op & Partnership Programs

  • Referral Programs

  • Seminar Programs

  • Direct Sales

  • Non-Profit Fund Raising

 

Catalogs

  • Apparel/Accessories

  • Gifts, Collectibles and Arts

  • Housewares/Linens/Furniture

  • Corporate Logo Merchandise

  • Food, Wine and Spirits

  • Beauty/Cosmetics

  • Financial Services

  • Computer Hardware & Software

  • Video and Entertainment

  • Industrial

  • Healthcare/Self-Improvement

  • Office/Organizational Products​

  • Publishing

Skill Set

  • Creative Direction and Strategy

  • Copywriting

  • Design

  • Fashion & Product Photo Art Direction

  • Photography - Editorial / Events

  • Photo Retouching

  • Digital & Traditional Illustration

  • Project & Team Management

  • Vendor & Client Liaison

  • Model/Talent Casting

  • Proposals, Budgets & Presentations

  • Scheduling & Strategic Planning

  • Print Buying, Prepress & Press Checks

Computer / Tech Skills

  • Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat Pro, Camera Raw

  • Microsoft 365: Word, Excel, PowerPoint, SharePoint, Teams, Outlook, Forms

  • iMovie, Canva, ClickUp

Awards

Based on success/response as well as creative, I was the recipient of:

  • (2) Gold and (1) Silver American Catalog of the Year awards from Multichannel Merchant/Catalog Age 

  • (3) DMA Echo Bronze Awards 

  • (3) Gold and (1) Silver Pioneer Awards from the
    Direct Marketing Creative Guild West

  • (3) Bronze Addy Awards from the American Advertising Federation

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Mutual Admiration Society

“Appreciation is a wonderful thing.

 

It makes what is excellent in others belong to us as well.”

 

– Voltaire

“Janis recently worked on two of our brochures and did an absolutely wonderful job. She

is extremely creative and is not afraid to try something "out-of-the box." It is hard to find designers who bring different perspectives to their work. In addition, Janis was punctual and detail-oriented. She was an absolute pleasure to work with and I will definitely use her again!”

 

Karla Correa, Time Direct Ventures

Selected clients

My collaborative ventures have brought me the privilege of working with a diverse range of visionary clients who share our passion for creativity and innovation. Each partnership is a testament to my commitment to excellence and our ability to translate ideas into awe-inspiring visual experiences. By nurturing these valued relationships, I continue to expand my creative horizons and deliver unparalleled value to my esteemed clients.

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