I’ve designed logos for both large and small businesses, as well as individuals. Whether large or small, they all begin with a project brief that define the scope, purpose, and desired outcome. In addition, target audience, background, brand personality, brand positioning related to competitors are necessary pre-planning before design even begins. A first round includes a minimum of three up to more designs, followed by a round of refinement, mood boards, application to stationary, products, etc. as defined in the project brief. Final deliverables include logo, additional brand assets and a branding guideline document.